We test 10 to 15 messages, then scale the winner. You get real replies, booked meetings and revenue you can trace back to one email.
One client, one month. Open the dashboard and check our maths.
202 positive replies from 4,303 people contacted. Here's the campaign behind that number.
Wattstor offering a time to meet. That's what a good first email starts.
Founders and revenue leaders, on camera, in their own words. The receipts are further down.
Amy on Wattstor's go-to-market results with GrowthPal.
Interesting ways to access our ICPs… I can't recommend them more highly.
Honestly, I'm annoyed I'm giving this testimonial because I want to keep them all to ourselves. They've been that good. They've cracked cold email: literally just telling our prospect what we do and getting meetings booked off that.
We fixed our GTM strategy, nailed our positioning, and immediately started getting far more qualified appointments and leads. I highly recommend Prabesh and the GrowthPal team to anyone struggling with leads or consistent deal flow. They truly changed the game for us.
One of the earliest fractional coaches we hired, and still one of the best decisions we made. He gave me great ideas I've actually implemented to grow Bootprint (previously Clay Bootcamp). If you get the chance to work with him before he's oversubscribed, take it.
One of the most radically proactive operators I've worked with. The kind you call a "top 1% GTM engineer." Every time he hits a problem, he levels up. He's part of the core team delivering world-class outbound with finesse and diligence.
Here's the mental model: your list is the audience, your email is the ad, and an interested reply is the conversion. You choose who to reach, test what lands, and scale the winner without bidding for every click.
Choose an audience, then let the platform find people within it.
Bid against other advertisers for attention.
Turn clicks and form fills into sales conversations.
Work within the platform's targeting and reporting rules.
Choose the exact companies, roles and buying signals.
Reach your list directly, without paying for each click.
Test messages against interested replies and booked meetings.
Keep the domains, data and campaign learning in your business.
Scale your pipeline while keeping costs in check. We build research, sending and follow-up into one system, so reaching more buyers takes less work and money per lead. Run it on your numbers →
Sending from the same domain you use for customers puts those emails at risk too. Add open-rate and click tracking, skip inbox warmup, and even good copy can land in spam.
Use separate domains for outreach and warm up the inboxes first. Keep open-rate and click tracking off. Count interested replies and booked meetings instead.
You try one angle for three weeks, hear very little and pull the plug. You might have dropped a good channel over a bad message.
We test 10 to 15 angles, compare interested replies and give the winner more volume. Then we keep testing.
You plug in the AI SDR and the emails start flying, but your calendar still looks the same. Sending more won't fix the wrong list or an offer people don't want.
We find the right buyers and test what gets them talking. AI helps with research and the busywork. Your sales team gets the conversations.
A small batch goes out, follow-up slips and the copy changes halfway through. By Friday, nobody knows what worked. Sound familiar?
You get the process we've built over 5 years and 4M+ emails, with someone running the tests and watching the numbers.
We test 10 to 15 messages, keep what earns interested replies and give it more volume. Your market picks the winner.
We go deeper than a database filter. We use public information to map your whole market, find buyers the usual lists miss and work out different ways to reach them. Better research. More of the right people.
Your offer, buyers and proof, in one doc. We do the homework before we write.
All warmed up before a single email goes out. A problem inbox never pauses your campaign.
Replies go to the right rep. Your reports track sends, interested replies and meetings. All connected before launch.
Different messages, offers and angles. You approve every one before launch.
We search public sources to find the companies that fit, then check each person's role and email. A job title alone doesn't make someone a buyer.
Funding, hiring and launch news woven in, so every email reads like a person wrote it.
Campaigns compete head to head. Losers get cut, the winner gets your full lead list.
Tagged and routed in seconds, because replying fast is what books the meeting.
Every Friday, a plain-English update on what worked, what didn't and what we're testing next.
Your numbers, our live campaign targets. See the pipeline, and what it does to revenue per head.
We project at our campaign target of 1 interested reply per 200–350 contacts. The industry average is 1 in 800 to 1,000+. Testing is the whole difference.
Anyone can put a big number on a website. Here are the dashboards behind ours. Click to zoom.
Drag to browse. Tap to read the full reply. Names, email addresses and subject lines redacted.
One buyer called our client's email “one of the best cold emails I've received in a long time.” They'd never met. People hate lazy pitches for things they don't need. Give the right person a useful reason to talk, and a cold email can be the start of a good business relationship.
An interested reply is the start of a conversation. Someone on your team needs to pick it up, take the meeting and follow through. If everyone's calendar is already a crime scene, let's sort that out first.
The build takes two to four weeks. Then we test, learn and build on what works. If the plan is "launch Monday, judge Friday," we're going to disappoint you. We'd rather say that now.
Before the first reply, there's research, infrastructure and a lot of writing. That work needs people who know what they're doing. We charge for the build and the ongoing work. If commission-only is a must, we won't be the right partner.
Your market mapped, five angles to test and five ways to find the right moment to reach out. Built on the frameworks behind 4M+ sends and 5k+ opportunities generated. Free, in your inbox within an hour.
See how many buyers you could reach and how to group them for testing.
The buyers, the decision-makers and signs that your offer could matter to them.
Different ways to start the conversation, built around what your buyers care about.
Use hiring, funding, launches and job changes to find a useful reason to reach out.
Answer a few questions about what you sell, who you want to reach and your goals.
Get your free GTM planNo. The old playbook is. Reply rates keep falling for template blasts and primary-domain sending, while systems built on deliverability, message-market fit and volume keep booking meetings. Every receipt on this page is from the last two years.
The build takes 2–4 weeks including warm-up. First replies land within days of the first sends. The winning message usually shows itself by week 8, and pipeline compounds from there. Anyone quoting faster is guessing or blasting.
One interested reply per 200–350 contacts once the message is dialed in. The industry average is 1 in 800 to 1,000+. With fast follow-up, 25–40% of those replies become meetings. Clients see 20 to 200 leads a month depending on market size.
Your main domain is the one you use for customers and day-to-day work. Sending cold email from it puts those emails at risk too. We use separate sending domains, warm up the inboxes and leave open-rate and click tracking off. We measure interested replies and meetings instead.
30,000+ reachable contacts is where it gets fun. Below that it still works, it's just slower: fewer contacts means fewer tests running side by side, so it takes longer to find the message that lands. Above it we run 10 to 15 angles at once and have an answer in weeks. The free plan maps your market.
We don't publish pricing, and that's on purpose. Scope moves too much with market size and volume for a number on a website to mean anything. Grab the free plan, then on a call we'll give you a fixed quote before you commit to a thing.
Your call. While we're working together we usually keep the infrastructure in our accounts, because it's faster for us to watch deliverability and fix things at 7am before you'd ever notice. If you'd rather have everything in your accounts from day one, that works too. We're flexible on where it lives. Either way it's all documented, and when we part ways you get the domains, sequences, enrichment logic and routing rules with a proper handover, not a shrug.
Nobody can guarantee meeting counts. Including us. The real catch is the timeline and the fit bar: 8 to 12 weeks, a market big enough to test against (30k+ contacts gets you answers fast), something real that people already pay for, and someone ready to take the meetings. We build outbound systems. We don't fix a broken offer, and we'll say so early.
Your market mapped, your buyers broken down, five angles ready to test. Grab the plan, or book a call and we'll walk through it together on your numbers.
Your market mapped, five messaging angles and five signal plays. Built from the frameworks behind 4M+ sends and 5k+ opportunities generated. Free, in your inbox within an hour.
All we need is a work email. The call is optional. Most people book it after they've read the plan, which is kind of the point.
Fine, build my plan →