Everything B2B teams ask us before starting outbound: how long it takes, what reply rates are real, how big your market needs to be, what it costs and who owns what when we part ways.
No. The old playbook is. Reply rates keep falling for template blasts and primary-domain sending, while systems built on deliverability, message-market fit and volume keep booking meetings. Every receipt on this page is from the last two years.
The build takes 2–4 weeks including warm-up. First replies land within days of the first sends. The winning message usually shows itself by week 8, and pipeline compounds from there. Anyone quoting faster is guessing or blasting.
One interested reply per 200–350 contacts once the message is dialed in. The industry average is 1 in 800 to 1,000+. With fast follow-up, 25–40% of those replies become meetings. Clients see 20 to 200 leads a month depending on market size.
Your main domain is the one you use for customers and day-to-day work. Sending cold email from it puts those emails at risk too. We use separate sending domains, warm up the inboxes and leave open-rate and click tracking off. We measure interested replies and meetings instead.
30,000+ reachable contacts is where it gets fun. Below that it still works, it's just slower: fewer contacts means fewer tests running side by side, so it takes longer to find the message that lands. Above it we run 10 to 15 angles at once and have an answer in weeks. The free plan maps your market.
We don't publish pricing, and that's on purpose. Scope moves too much with market size and volume for a number on a website to mean anything. Grab the free plan, then on a call we'll give you a fixed quote before you commit to a thing.
Your call. While we're working together we usually keep the infrastructure in our accounts, because it's faster for us to watch deliverability and fix things at 7am before you'd ever notice. If you'd rather have everything in your accounts from day one, that works too. We're flexible on where it lives. Either way it's all documented, and when we part ways you get the domains, sequences, enrichment logic and routing rules with a proper handover, not a shrug.
Nobody can guarantee meeting counts. Including us. The real catch is the timeline and the fit bar: 8 to 12 weeks, a market big enough to test against (30k+ contacts gets you answers fast), something real that people already pay for, and someone ready to take the meetings. We build outbound systems. We don't fix a broken offer, and we'll say so early.
The free GTM plan maps how many companies you could reach, which buyers sit inside them and what a realistic month of outbound looks like on your numbers.