Six sliders, your real numbers. We project at our live campaign target of 1 interested reply per 200–350 contacts. The industry average is 1 per 800–1,000+. Testing is the whole difference.
Drag the sliders. Every number updates live, and the per-head math at the bottom is usually the one that gets forwarded to the CFO.
The calculator holds one variable steady on purpose: the reply rate. 1 interested reply per 200–350 contacts is the target we run live campaigns at, and hitting it is the hard part. It takes tested angles, clean deliverability, and a list that actually matches your ICP. Everything else on the page is arithmetic.
So treat the output as a ceiling with a condition attached: this is what your market produces if the message lands. Finding the message that lands is the actual work, and it's the work the free GTM plan starts for you. TAM mapped, ICP broken down, 5 angles written for your buyers. Then you'll know whether these numbers are yours to take.
The calculator guesses at your market. The free plan counts it: every reachable company, every buyer, five angles ready to test.