Passionfruit got 449 interested replies from 67,934 contacts reached in one month of cold email, a rate of one interested reply per 150 contacts reached.
At a glance
| Field | Detail |
|---|---|
| Client | Passionfruit |
| Sector | Not yet documented on this site |
| Engagement | Cold email outbound |
| Period | October, one month |
| Headline result | 449 interested replies from 67,934 contacts reached |
Who is Passionfruit?
Passionfruit is a GrowthPal client whose cold email campaigns ran through the same sending platform and the same measurement rules as every other figure on this site. Henry Hayes, VP of Marketing at Passionfruit, recorded the video testimonial quoted further down this page.
What was the problem?
What was sent?
Passionfruit's campaigns sent 162,867 messages to 67,934 contacts over the month, so each contact received roughly two to three touches rather than a single email. Contacts reached, not messages sent, is the denominator used for every reply rate on this page.
Cold email for Passionfruit ran on the same infrastructure rules GrowthPal applies to every client: separate sending domains rather than the company's main domain, and no open or click tracking, because the tracking pixel costs deliverability. Read how the cold email agency engagement works for the full method, or the nine-step process for the build sequence, or how GrowthPal engineers cold outbound.
What were the results?
Passionfruit's October dashboard records four figures. Each one below is taken directly from that dashboard, unedited, and each is defined in the methodology block that explains how these numbers are counted.
| Metric | Figure | Period |
|---|---|---|
| Contacts reached | 67,934 | October, one month |
| Messages sent | 162,867 | October, one month |
| Replies | 955 | October, one month |
| Interested replies | 449 | October, one month |
| Interested reply rate | 1 per 150 contacts reached | October, one month |
The dashboard
What did the client say?
Henry Hayes, VP of Marketing at Passionfruit, recorded a video testimonial about the engagement. His full quote is reproduced below exactly as it appears on the GrowthPal homepage.
Honestly, I'm annoyed I'm giving this testimonial because I want to keep them all to ourselves. They've been that good. They've cracked cold email: literally just telling our prospect what we do and getting meetings booked off that.Henry Hayes, VP of Marketing, Passionfruit
Watch the Passionfruit video testimonial and the rest of the recorded client interviews.
What does this mean for a similar business?
One interested reply per 150 contacts reached is well ahead of the 1 per 200 to 350 that GrowthPal targets once a message is dialled in, and far ahead of the 1 per 800 to 1,000+ industry baseline for an untested message. It is one client over one documented month, not an average and not a forecast.
A result like this needs a market large enough to test against, which in practice means roughly 30,000 reachable contacts or more. Nobody can guarantee a reply count, and GrowthPal does not. What the Passionfruit month shows is the size of the gap between an untested message and one that has been tested against a real market. Compare it against the full set of cold email benchmarks from these campaigns.
How were these numbers counted?
Every figure on this page follows one published definition. An interested reply means a real human writing back with intent: opens, clicks, out-of-office replies, unsubscribes and referrals to a colleague all miss the bar. Contacts reached, not messages sent, is the denominator. The full set of rules and exclusions lives in the methodology block.
Frequently asked questions
How many interested replies did Passionfruit get?
Passionfruit got 449 interested replies in one month. Those came from 67,934 contacts reached, a rate of one interested reply per 150 contacts. The figure is read directly from the October sending-platform dashboard, which is reproduced unedited on this page and on the GrowthPal homepage.
What counts as an interested reply?
An interested reply is a real human writing back with intent. Opens and clicks do not count and are not tracked at all, because a tracking pixel costs deliverability. Out-of-office and automatic responses do not count, and neither do unsubscribes or referrals to a colleague. The full definition sits in the GrowthPal methodology block.
How many emails did Passionfruit send to reach 67,934 contacts?
Passionfruit's campaigns sent 162,867 messages to reach 67,934 contacts in October. That is roughly two to three touches per contact. Reply rates on this page are calculated against contacts reached rather than messages sent, so a multi-touch sequence counts as one contact, not three.
Is one interested reply per 150 contacts typical?
No. It is better than the rate GrowthPal targets. The stated target once a message is dialled in is one interested reply per 200 to 350 contacts reached, against an industry baseline of roughly one per 800 to 1,000 or more for an untested message. Passionfruit's month is a single documented result, not an average.
How many meetings came from the 449 interested replies?
That figure is not published for Passionfruit, so this page does not state one. GrowthPal publishes a general range of 25 to 40 percent of interested replies becoming booked meetings with same-day follow-up, but applying that range to Passionfruit would be a calculation rather than a recorded result, so it is left out.
More proof: every GrowthPal case study and client outcome, or the raw campaign dashboards on the homepage.