Service · 01 · Flagship

Cold outbound, engineered.

Signal-based prospecting on Clay + AI that books qualified meetings from decision-makers at the companies you actually want to sell to. Not spray-and-pray.

2,000+
Qualified leads · 9 months · single client
1 : 200–350
Interested replies per contacts · industry: 1 : 800–1,000+
98%
Domain health (green) across all campaigns
2–4wk
Kickoff to first booked meeting
How outbound actually works

Volume isn't the problem. Signal is.

We build outbound systems around four engineered layers, and they're the difference between "please unsubscribe" and "send me times."

LAYER 01 · ICP

The wrong list will kill the best copy.

We rebuild your ICP from win/loss data. Then we engineer a list that filters by firmographic, technographic, and behavioural signals.

  • Win/loss interviews (12 minimum)
  • Real ICP doc your team will quote
  • List engineering on Clay (10k–100k seed)
  • Layered enrichment with 100+ providers
ICP filter
Industry · Vertical SaaS→ 18,400
Headcount · 50–500→ 9,210
Funding · Series B+→ 4,580
Tech · uses Salesforce→ 2,103
Signal · hiring RevOps role→ 287
LAYER 02 · SIGNAL

Reach buyers at the exact moment of need.

We monitor real-time intent signals, funding rounds, job changes, tech installs, news mentions, and trigger sequenced outreach within minutes of the trigger event.

  • Job-change detection (CRO, VPS, Director)
  • Funding & IPO event triggers
  • Tech install / churn monitoring
  • News, hiring & product launch signals
Live signals · today
Northwind Co · raised Series B2m ago
Orbit AI · new VP Sales (ex-Stripe)14m ago
Acme Cloud · job posting: RevOps Lead32m ago
Paperwork.io · installed HubSpot1h ago
LAYER 03 · SEQUENCE

Sequences that don't sound like sequences.

AI-personalized email + LinkedIn touches written from real signal. Tested weekly, classified on reply, escalated on intent.

  • Multi-channel: email + LinkedIn + (optional) calls
  • AI-personalized openers from real signal
  • Reply classification: positive / neutral / OOO / refer
  • Auto-handoff to sales rep on positive reply
Sequence cadence
DAY 0Cold email · signal-based openersignal < 7 days old
DAY 3LinkedIn connect + first-line noteno pitch in the note
DAY 5Bump email · case study linkone proof point
DAY 9Break-up email · soft permission askeasy out, clean list
TARGETInterested replies · once dialed in1 : 200–350
LAYER 04 · DELIVERABILITY

The infra that keeps you out of spam.

Most "outbound problems" are deliverability problems in disguise. We warm domains, rotate inboxes, monitor reputation daily, and keep your primary domain clean.

  • Domain & mailbox warmup (4–6 weeks)
  • Secondary sending domains (never the primary)
  • SPF / DKIM / DMARC configured properly
  • Daily reputation monitoring & auto-pause
Domain health · 30 days
Primary domain98%
Sending domain · A94%
Sending domain · B91%
vs. the alternatives

Cold outbound has three failure modes. We solve all of them.

Hire an SDR / use a $99 tool

Volume without signal.

Mass-mailing tools blast generic copy to bad lists. SDRs spend their day on data entry. Either way, your brand burns and your domain goes to spam.

  • Same copy to 50k people
  • Buys a list from 2021, hopes for the best
  • Burns the primary domain in 60 days
  • Reply rate < 1% · CRO won't read
GrowthPal outbound

Signal + system + sequence.

Engineered list. Real-time intent triggers. AI copy grounded in actual signal. Domains warmed, monitored, kept green. Replies classified and routed.

  • 287 high-signal accounts > 50k spray
  • Triggers within minutes of a hiring/funding event
  • Sending infra separate from your primary
  • 1 interested reply per 200–350 contacts · CRO actually replies
Insights on this
Cold email is a message-market-fit problemStrategy How we write a cold email angleMessage testing Cold email benchmarksPipeline math
The free GTM plan · delivered within an hour

Ready to stop hiring SDRs?

We'll diagnose your current outbound, score your ICP, and tell you honestly if a system can outperform the next hire.

No deckNo pitchNo call requiredHonest answers